Dealer Pricing

Becoming a dealer is easy! No dealer application required.

To Get Dealer Pricing:

  1. Set up an online account:
    • Click the login icon in the top right corner
    • Enter your dealership name, email, and password
    • Complete email verification
  2. Email your resale certificate or tax ID to

That's it! We'll activate your dealer pricing so you can order online at dealer rates.

Things to Know:

  • No minimum order
  • Free shipping for orders over $300 (does not include 10' one piece anchor pins)
  • Dealer pricing reflected at checkout
  • Sale on unauthorized sites prohibited
  • We ship to your dealership location only
  • Dealer agrees not to sell our products on the internet via eBay, Amazon, or any other internet sales site. Any unauthorized internet sales will result in termination of your dealer account.


Be the first to cast your line into new waters! Stay hooked with us for exclusive offers and reel in the latest collections designed for the true angler.